Latest Updates

January 4, 2020

Gmail can now send emails as attachments

You can now attach emails to other emails in Gmail without downloading them first. Google has added a new features for users that will allow you […]
December 31, 2019

Stop making common data reporting mistakes

The responsibility of boiling down the complexity into simpler stories is up to Marketing Analysts and, therefore it simply breaks my heart to see all the […]
July 3, 2019

3 Measurement Resolutions to Improve Marketing in 2020

Making resolutions on New Year’s is just as important as all the parties you attend. This tradition started from the time of the ancient Babylonians, consisting […]
July 2, 2019

Learn and adapt on the fly

Marketers have to spend a lot of time in preparing and refining different marketing campaigns. Undeniably for that, you must also have a smart measurement plan, […]
July 1, 2019

Always Provide context for your metrics

Received a self-congratulatory email from your colleagues informing either about their latest ad campaign that had 10,000 on-target impressions or about the six-second video they ran […]